In 2020, when a pandemic hit the world, I was working as a web consultant for the medical industry. My clients included small clinics and startups in need of rapidly restructuring their websites. I loved working with entrepreneurs and supporting their businesses to grow, but the projects were very frustrating to deal with. I have discovered many traps in popular website creation tools.
For example, one of my clients had existing infrastructure built on WordPress, the most popular open-source software you can use to create websites and blogs. It comes with overwhelming numbers of free plugins that allows you to customize your website without technical knowledge. The problem is that these plugins can interfere with one another making it difficult to identify the root cause of a broken site. Many people do not see this as the true cost of “free” customization.
In an endeavor to create websites without design or coding skills, another client had used a cloud-based visual drag-and-drop tool. There are many services that offer similar experiences to this, such as Wix, Strikingly, Jimdo, and Squarespace. Even though these tools are advertised as “easy-to-use,” the client mentioned there was a learning curve. Because they have signed up for the service for “free” and went half-way through, they ended up hiring me, someone who actually codes, to finish the website with the visual tool for non-coders. This is another example of how a “free” website builder can cost more than you expect.
Most of the visual editor tools offer all-in-one managed services with monthly or annual subscription fee. They generally include website hosting fee and access to their cloud-based editing tools. After getting tired of paying $50 each month, my client finally decided to change the service provider. However, the service provider refused to transfer the content data to their competitor because their database was proprietary. Basically, my client’s data was held hostage in their database. This raised a question of “Who owns the site data?”
This frustration led to the creation of Microsite. Our mission is to help anyone build a simple website without coding expertise, mouse control skills, monthly fees, and without holding you hostage in any way.
This is why Microsite stores site data in NFTs. The data is recorded on a public ledger and you can digitally prove your ownership. If you would like to see your site data on-chain, go to “My Site” at the top right corner and hit “explorer” of your site. By storing data on BitcoinSV network, we were able to provide the service without running a proprietary database. That explains our competitive pricing model. I hope you enjoy creating Microsite and wish you all the best for your business.